Last night I read an interview with a luxury home sales agent in Southern California.
The part of the piece that really jumped out at me was when the agent told the interviewer about how she marketed a particular luxury home by placing an ad in an in-flight magazine, “. . . which I paid for myself . . .”
Now, why would that line in particular catch my attention?
Because I was appalled.
Who else did she expect to pay for it? She was hired to market a home and, especially since it’s a luxury home, she’ll be paid a hefty sum for doing so.
Unfortunately, this is how some real estate agents think.
If they even have a marketing budget, they’ll cut corners in it wherever and whenever they can. They may even expect you, the homeowner, to…
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