Couple looking over home agreement with real estate agent

Selling your home in Madison, Wisconsin, can be both an exciting and challenging endeavor. With its vibrant community, beautiful landscapes, and a real estate market that is continually evolving, it's essential to be well-prepared and informed to navigate the process successfully. In this blog post, we'll explore five key tips to help you maximize your chances of selling your home in Madison while diving into specifics of the local real estate market. 

Understand The Madison Real Estate Landscape

To effectively sell your home in Madison, Wisconsin, you must first grasp the dynamics of the local real estate market. Madison's real estate market has traditionally been stable, with a steady demand for homes in popular neighborhoods like Middleton,…

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Couple with a real estate agent in front of their sold home

Selling a home can be a daunting task, especially when it comes to marketing it effectively. To ensure that your home is marketed in the best possible way, it's important to avoid some common missteps that can turn potential buyers away. By being aware of these mistakes and taking proactive steps to avoid them, you can set yourself up for success and increase your chances of attracting the right buyer for your home. Whether you're a first-time seller or a seasoned pro, these tips and insights can help you make your home stand out in a crowded market.

Not Keeping Your House in “Show-Ready” Condition

When you don’t stay on top of housekeeping, your home inevitably becomes less tidy, dirty, etc. such that it may no longer be in ideal showing…

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Man with a drill making home repairs

When you’ve lived in a home for a long time, you may become indifferent to issues around the house such as broken fixtures or shabby carpets. These things may not bother you at all, but when it comes time to sell your home, they can be a huge turnoff for potential buyers. A few simple repairs can go a long way towards making your home more attractive to buyers and getting you offers. If you want your Madison home to sell faster, these are a few fixes to consider.

Landscaping

The outside of your house is the first thing home buyers see, so you want to make sure they get a great first impression. Landscaping is a cheap and easy way to spruce up the appearance of your home. Clean up any junk that may be lying around your yard and trim the grass,…

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Real estate agent in front of home for sale sign

You put your Madison home on the market thinking it would sell quickly and for a great price, but weeks later, it’s still sitting there with few offers or showing requests. What went wrong? There are a few reasons some homes sit on the market longer than others. Luckily, most of these issues can be rectified to increase your chances of making a successful home sale. Here are a few reasons your Madison home might not be selling.

Incorrect Listing Price

Price is one of the major reasons a home isn’t selling. Obviously you want to sell your home for the best price possible, but if the price you are asking isn't in alignment with current market values, home buyers aren’t likely to bite. You need to look at recent sales in your area and see what…

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house puzzle

After more than a decade of strong seller markets, many people have faced the unenviable situation where they have to sell a home before they can buy a replacement home. In other words, they need the proceeds of their current home in order to move forward on a replacement property. In such competitive seller markets however, it's worth pondering some of the potential outcomes, good and bad, to thoroughly evaluate one's options.

It’s a bit of a catch-22: how do you buy a home if you have to sell your current home first? What happens if you sell your current home and can’t land a replacement property in time? As you can imagine, there are lot of ways this scenario can play itself out depending on the circumstances and flexibility (financial or…

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house and moneyAlthough some people are very successful at selling their own home, the process can be a literal minefield. Not only can it be very time-consuming, there are many mistakes unrepresented sellers (FSBO’s) can make, some of which can cost more than the commission FSBO’s may think they’re saving by not listing with a Realtor. A recent study by Collateral Analytics (CA) shows that unrepresented sellers not only do not save money on commissions, in some cases they may actually net substantially less than what they would have had they listed with a full service, licensed real estate agent.

In the study, CA analyzed home sales statistics in a variety of U.S. real estate markets in both 2016 and in the first half of 2017. The data revealed several key…

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Last night I read an interview with a luxury home sales agent in Southern California.

The part of the piece that really jumped out at me was when the agent told the interviewer about how she marketed a particular luxury home by placing an ad in an in-flight magazine, “. . . which I paid for myself . . .”

Now, why would that line in particular catch my attention?

Because I was appalled.

Who else did she expect to pay for it? She was hired to market a home and, especially since it’s a luxury home, she’ll be paid a hefty sum for doing so.

Unfortunately, this is how some real estate agents think.

If they even have a marketing budget, they’ll cut corners in it wherever and whenever they can. They may even expect you, the homeowner, to…

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Homes in Madison spend an average of 30 days on the market, according to the latest statistics. It is, by the way, the least amount of time homes have spent on the market in our MLS’ history.

Well-maintained, staged homes, in desirable areas, can sell within weeks, sometimes quicker. Luxury homes naturally take longer.

Let’s take a look at the answers to the most common question I receive from my home selling clients

The local economy' impact on home sales

Real estate is sensitive to the economic cycle and, when the economy slows down, so does the real estate market. Remember, real estate is local, so not only is it affected by the national economy (food prices, etc.) but on local economic factors as well.

When an area sheds jobs, for…

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A seller’s market is when there is less than six months of inventory on the market. In the Madison area we have been facing a severe shortage of inventory for the last seven (!) years. What are the reasons for these market conditions and why are they persisting?

Perhaps more importantly, what can a good real estate agent do to increase your chances of landing a great property in a multiple bidding situation.

The first reason we’re in a seller’s market is obvious: there is precious little inventory for sale. The question on everybody’s mind however, is why?

Why is there so little inventory?

What are the forces that have caused inventory to dry up to levels not seen in more than a decade? Why is it becoming more and more difficult for…

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As we move closer to winter you’ll no doubt start hearing about how lousy winter is for the real estate industry. “Winter can be the toughest season to put a house on the market,” claims Adam Verwymeren at Fox News.

Most of us who actually work in the industry know better.

Winter has its advantages when it comes to buying and selling homes in Madison.

Consider the source

When reading stories about anything, it’s always good to consider the source. Mr. Verymeren at Fox News, for instance. There’s no bio that accompanies his article so we have no way of knowing if he is involved in the real estate industry and, therefore, no way to gauge the veracity of his information.

So, when the Associated Press’ Dave Carpenter says that winter…

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