Real estate agent in front of home for sale sign

You put your Madison home on the market thinking it would sell quickly and for a great price, but weeks later, it’s still sitting there with few offers or showing requests. What went wrong? There are a few reasons some homes sit on the market longer than others. Luckily, most of these issues can be rectified to increase your chances of making a successful home sale. Here are a few reasons your Madison home might not be selling.

Incorrect Listing Price

Price is one of the major reasons a home isn’t selling. Obviously you want to sell your home for the best price possible, but if the price you are asking isn't in alignment with current market values, home buyers aren’t likely to bite. You need to look at recent sales in your area and see what similar homes with comparable features and upgrades are selling for. Our free property valuation tool can give you an idea of what an accurate price should be.

Condition Issues

All homes incur some wear and tear over the years, but these small (or large) issues may be preventing your home from selling. Most home buyers want to be able to move in without having to make renovations or fixes, so it is important to have your home in top shape. A real estate agent can assess the condition of your home and suggest repairs or upgrades. You may also want to consider getting a home inspection so that you are aware of any major issues.

Poor Curb Appeal

Your listing price may be accurate and your home in great condition, but none of that matters if buyers take one look at your property and turn right around. Curb appeal refers to the outdoor areas of your home such as the lawn, garden and facade. An overgrown lawn, peeling paint or cluttered driveway indicates neglect, and that can turn buyers off. A bit of landscaping and outdoor maintenance can do wonders for getting buyers in the door.

Bad or Non-existent Staging

Once you get buyers in the door, you want them to be able to envision themselves living in the home. This is hard to do if your personal belongings are cluttering up the space and obscuring the home’s best features. Home staging is a great way to clean up the clutter and create a warm, inviting space that highlights the best points of your home. A real estate agent can advise you on how to stage your home to help increase the value and sell faster.

Ineffective Marketing

With so many homes on the market, you need to ensure that your home is getting the maximum exposure. A solid marketing plan will ensure your home is reaching the right people who are looking for your type of home and ready to buy right now. At Lake & City Homes Realty we create customized marketing plans that include accurate pricing, beautiful photos, and a wide array of offline and online marketing techniques to place your home in front of serious buyers.

If you’re ready to sell your home, Lake & City Homes Realty can help you every step of the way. Contact us here or call 563-289-7653 to speak with one of our Madison and Dane County real estate agents today!


Posted by Jolenta Averill on
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