About Our Technology

Today's real estate consumer is extremely web-savvy. They want to participate in the process but don't have a lot of time to devote to the process. Lake & City Homes is committed to establishing an effective, consumer-facing, all-inclusive Web presence. That means you can expect to see us employ cutting-edge and emerging consumer-centric technologies to get the job done including:


  • MLS/IDX technologies for powerful search
  • Mapped directions
  • Street views
  • Aerial views
  • Walkability scores
  • Integrated local data such as schools information, business & community listings, demographics
  • single property websites
  • professional photography including aerial photos
  • virtual tours
  • neighborhood search and information
  • CMA and AVM technology (comparable market analysis and automated valuation model reports)
  • customized searches including over 100 neighborhood and niche searches
  • social bookmarking
  • active blogs including expert guest bloggers
  • site registration with features such as saved searches, save to favorites, private email, etc.
  • electronic forms and online transaction management
  • lead generation and management
  • mobile technologies
  • virtual assistants
  • well-maintained blog including property tours, video blogging, and market statistics

We're Where The Buyers Are

The National Association of Realtors (NAR) reports that about 84% of all residential real estate transactions start online. That means that with at least 84% of prospective home buyers starting their search on the Internet, your real estate agent better have a rock solid web presence. Unfortunately, NAR also states that 93% of agents are unhappy with the  sales attributable to their online presence. Why is this? Because most agents don't have the technology background or  the time/money to devote to a serious web presence. At Lake & City Homes, we use the considerable technology background of broker/owner Jolenta Averill (over 20 years managing trading floor technology across three continents) to stay on the cutting edge of Internet technology as it relates to real estate. With 79% of Internet consumers choosing their agent online, and those consumers viewing half as many homes in person before buying as do traditional buyers, as well as those consumers on average being better educated and more qualified financially to purchase a home, we can't afford not to have the best possible real estate web presence in Madison, Wisconsin and throughout Dane County.

Technology acceptance, adoption and implementation are at the forefront of the today’s valued Realtors. Since buyers and sellers today are so web-savvy, it takes a knowledgeable and committed broker to exceed clients' expectations. At Lake & City Homes, we believe that in today’s competitive real estate market, it's important for real estate professionals to not only provide superior customer service, it's important to offer an outstanding web presence as well. Let Lake & City Homes put their considerable technology investment to work for you! Contact us today!

Please call us at (563) BUY-SOLD or fill out the contact form below to find out how we can best help you achieve your real estate goals.

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